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Morning Show Ratings: Week of July 15

ABC’s “Good Morning America” was once again the top network morning show in both total viewers and the key adults 25-54 demo last week.

“Today,” which has had a strong few weeks in the demo, slipped to second in both categories.

Compared to the same week last year CBS was up +16% in viewers and up +14% in the demo. As has become the norm recently, “CTM” saw the most growth among the three shows, though it still has a ways to go.

“GMA” and “Today” were up in total viewers compared to last year, though “Today” was down somewhat in the demo.

The averages for the week of July 15, 2013:

  • Total Viewers: ABC: 4.938M / NBC: 4.296M / CBS: 2.718M
  • A25-54 viewers: ABC: 1.761M / NBC: 1.681M / CBS: 893,000
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