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Morning Show Ratings: Week of July 21

morningshowanchors2014“Good Morning America” wins another week in the mornings, and is the only broadcast to show growth compared to the same week last year. “GMA” gained +1% in the A25-54 demo, while averaging the exact same number of Total Viewers vs. the same week in 2013.

“GMA” continues to post its largest Total Viewer and A25-54 season lead over “Today” in more than 22 years.

NBC’s “Today” show and “CBS This Morning” were both down year-over-year. “Today” lost -10% of its viewership, and -9% in the A25-54 demo, while CBS lost -4% of its viewers and -12% in the A25-54 demo.

The averages for the week of July 21, 2014:

  • Total Viewers: ABC: 5.100M / NBC: 4.041M / CBS: 2.692M
  • A25-54 viewers: ABC: 1.820M / NBC: 1.576M / CBS: 810,000


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