“Good Morning America” wins another week in the mornings in both viewers and the younger demo, but NBC’s “Today” posted its closest total viewer gap with “GMA” since the Winter Olympics in Sochi.
“Today” cut the gap, which still gives “GMA” a +311,000 viewer lead, by 59% vs. the same week last year. Both “GMA” and “Today” lost viewers vs. last year. ABC was down -11% in viewers and down -7% in the A25-54 demo, while “Today” was down -2% in viewers and down -5% in the demo.
Only “CBS This Morning” saw year-over-year growth: up +7% in total viewers but down -7% in the demo.
The weekly averages for all three programs are based on 4 days (Mon-Thurs) because of the July 4th holiday.
The averages for the week of June 30, 2014:
- Total Viewers: ABC: 4.605M / NBC: 4.294M / CBS: 2.921M
- A25-54 viewers: ABC: 1.703M / NBC: 1.625M / CBS: 841K