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Morning Show Ratings: Week of March 10

MorningShowNEWABC’s “Good Morning America” wins another week in the morning, and had the most growth among younger viewers compared to the same week last year. “GMA” was up +19% in the A25-54 demo and up +12% in viewers.

NBC’s “Today” show had the most growth in viewers, up +16% while “CBS This Morning” was up +15% in viewers. “Today” also jumped +12% in the demo compared to last year, while “CBS This Morning” was down -4% in the demo.

The averages for the week of March 10, 2014:

  • Total Viewers: ABC: 5.634M / NBC: 4.909M / CBS: 2.982M
  • A25-54 viewers: ABC: 2.248M / NBC: 2.033M / CBS: 959,000
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