Today on the mediabistro.com Morning Media Menu podcast we "crush it" with Wine Library TV host (and more), Gary Vaynerchuk.

Vaynerchuk has turned his wine video podcast into a huge personal brand: he has a big following on the social networks, regularly appears on networks from CNN and FNC to NBC and CBS and releases the first book, "Crush It!" out of his seven-figure, 10 book deal in October. "By the time I sit down in January and start writing the next one, we're going to be living in a whole different world," he says of his next book. "I'm a very big reactionary business guy. I don't want to set in stone what I'm going to do. I'm going to let the world do it's thing and I'm going to respond to it."

He brings his energy to a session at the Mediabistro Circus (June 2-3, NYC), where he'll discuss "pursuing your passion, distancing yourself from the competition and growing your brand." "We're living through a shocking change in our society," says Vaynerchuk. "This stuff has not started. We're in a 40 extra inning game, and we haven't even put our clothes on to drive to the stadium." (There are still tickets available here.)

Also discussed: what companies are doing right (and wrong) in their use of Twitter, why people thought he "lost his mind" when he first started his video podcast, Gawker's line-blurring Bloodcopy campaign and what wine under $15 to drink during your summer BBQ.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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