NBC's Today show was the top-rated morning show last week, in both Total Viewers and the A25-54 demo. It is Today's 670th consecutive week on top. ABC's Good Morning America is getting closer, however, decreasing the Total Viewer gap for the fifth week in a row, to the smallest margin since the week of July 21.

All networks declined in viewership week-to-week.

For the week of Oct. 6:

Total Viewers: NBC: 4,900,000 / ABC: 4,237,000 / CBS: 2,600,000

A25-54 demo ratings/share: NBC: 1.8 / ABC: 1.5 / CBS: .9