MSNBC #1 In 18-34 Demo Last Week

“All the news networks do miserably” in the 18-34 demographic, Reese Schonfeld rightfully notes. But with that disclaimer out of the way, it’s worth noting that MSNBC “led all four cable news networks in viewers 18-34 in both prime and total day” last week. Schonfeld says MSNBC’s primetime lineup has brought in a younger audience.

MSNBC actually had the top nine programs on cable news in the 18-34 demo last week. They were all taped shows, like To Catch A Predator or Lockup, and most aired late at night.

The #1 18-34 program was Sunday’s 8pm special “Beyond Conviction,” which averaged 142,000 in that demo. The second highest ranked was a 3am repeat of Lockup on Friday morning, with 134,000 in the 18-34 demo…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.