TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

MSNBC At 10: “Some People Think It’s [An] Impossible Job,” Ex-Prez Sorenson Says

“The challenge hasn’t changed in 10 years — to clarify why MSNBC is an alternative to CNN,” Erik Sorenson, MSNBC’s general manager from 1998 to 2004, tells the AP in a story hitting the wires on Monday. “Fox has succeeded in doing that; they have a clear identity and purpose.. MSNBC has continued to struggle to identify itself. It was an issue during the time I was there and it continues to be an issue.”

He said he doesn’t envy Dan Abrams. “Let’s put it this way: It’s a very hard — some people think it’s impossible — job. I know it’s something he’s enthralled with and excited about. I hope they succeed. I’m rooting for them vigorously.”

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!