TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

MSNBC Chief On Melissa Harris-Perry: ‘People yearn for depth’

NPR’s “All Things Considered” profiles MSNBC host and Tulane professor Melissa Harris-Perry. David Folkenflik talks to Perry and a number of her colleagues, including MSNBC president Phil Griffin:

“I think the passionate host is winning because there are so many different outlets today — that to break through the clutter you can’t be cold and arm’s length,” Griffin says. “You’ve got to love what you’re talking about. You’ve got to make it exciting and interesting.

Harris-Perry leavens her strong left-liberal impulses with a discursive, civil style — yet Griffin says her strong voice emerges loud and clear.

“In a 140-character Twitter world, the rebound is depth. People yearn for depth,” Griffin says, “and Melissa — you know — is an academic. That’s what they do.”

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!