As MSNBC was in the early stages of planning coverage of the DNC, the network was told a spot adjacent to Denver's Union Station would be available. Organizers were even prepared to light the 19th Century Beaux-Arts building for MSNBC's prime time coverage... until they figured out how much it would cost.

The DenverPost.com reports the Downtown Denver Partnership sent out an email asking for sponsors to help cover the cost. "For $10,000 your company can sponsor this effort. In return, MSNBC will broadcast a one-time promotional message over a beauty shot of Union Station during Prime Time coverage of the DNC."

An MSNBC spokesperson tells TVNewser the network has gone ahead with plans to light the building themselves with locally-hired crews. And they'll do it without a paid sponsor.