"Things are looking up at MSNBC," THR's Paul Gough writes in an October ratings recap.

"Leading the charge was 'Countdown With Keith Olbermann,' which jumped 67% in viewership and 61% in the adults 25-54 demographic compared with October 2005."

"Keith Olbermann is the right person at the right time, and doing it in the right way," Dan Abrams says. He adds: "This is a really good sign for MSNBC on the whole. I think that we've found a voice to some degree. We still have a ways to go. One month does not make ratings success, but this is certainly the right direction."