TVWeek is reporting the NBC Agency East Coast will be merged with MSNBC's creative services department.

David Lipsius will serve as VP of operations for the new division. He previously was senior director of operations for the NBC Agency East Coast.

Val Nicholas, who was VP of creative services at MSNBC, was named VP of business development for the new division.

Now that MSNBC has moved into 30 Rock with NBC News, consolidation and adjustments have been made in all areas, from technical staff to news personnel.