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Wednesday, Nov 29

Nov. #'s: "It's Official, We Are On A Roll," Dan Abrams Tells MSNBC Staffers

MSNBC general manager Dan Abrams' memo to staffers about November ratings:

You did it again! Congratulations to everyone on another blockbuster month for the newly energized and surging MSNBC! For the total day we were up a whopping 44% in the key demographic and 25% with total viewers compared with November 05. Competitively, this was our best month since February 02! In prime time, we were up more than any other cable news network: up 70% in the demo, and 47% among total viewers. That earned us our best competitive position in prime time since November 01 and made us the 2nd fastest growing channel on all of cable. And once again, Countdown beat CNN for the month in the key demographic.

We also got off to a great start for the month of December (those ratings began Monday). In prime time on Monday, we beat CNN by 29% in the key demographic. In fact, for 11 hours on Monday we bested CNN and beat Fox for three hours.

Its official, we are on a roll.

Let's keep it going!

Dan

Posted by brian | 02:01 PM | MSNBC

new on mediabistro.com

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