"MSNBC will change its name, the Drudge Report has learned." Drudge says the channel will be called the NBC News Channel (as has been rumored for years). "The new name is cleaner, less confusing...represents the programming."

> March 7, TVNewser: "Try "NBC News Channel" on for size."

> March 7, Wall Street Journal: NBC would prefer to run MSNBC, "likely under a new name."