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NBA On TNT Scores Record Ratings During 2010-11

During the 2010-11 regular season, the NBA on TNT averaged a 1.6 U.S. household rating (+45 percent from a 1.1 in 2010), 2,453,000 total viewers (+42 percent vs. 1,723,000), and 1,826,000 households (+39 percent vs. 1,315,000).

This season’s audience was 30 percent larger than Turner’s second-best regular season audience from 1,885,000 in 1995-96 and scored growth in all key demos:

A18-34 +49% (810,000 vs. 544,000)

A18-49 +47% (1,378,000 vs. 937,000)
A25-54 +42% (1,221,000 vs. 857,000)
M18-34 +43% (567,000 vs. 396,000)
M18-49 +45% (970,000 vs. 667,000)
M25-54 +40% (855,000 vs. 609,000)

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