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NBA Playoffs Viewership Up On ESPN, ABC

Coverage of the NBA Playoffs on ABC has averaged 5,844,000 viewers through three postseason broadcasts, an increase of 27 percent over 4,601,000 for the same time period last year, according to Nielsen.

The 3.7 rating is a 23 percent improvement over last year’s 3.0 rating and the 4,236,000 household impressions are up 22 percent as well (3,463,000 in 2010).

The corresponding 4,236,000 household impressions are up 22 percent compared to 3,463,000 in 2010 and the 3.7 rating is a 23 percent improvement over last year’s 3.0 rating.

As for ESPN’s coverage, the network is averaging 3,582,000 viewers through seven telecasts, a 23 percent increase over 2,914,000 for the same number of games last year.

ESPN’s 2,644,000 household impressions are up 20 percent over last year’s 2,195,000 and the 2.6 rating is an improvement of 18 percent compared to the 2.2 rating in 2010.

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