TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

NBC Hoping Viewers Swim to Michael Phelps This Weekend

Michael PhelpsRemember Michael Phelps? American hero? half-man, half-dolphin? The star swimmer has fallen out of the spotlight somewhat, with the 2008 Beijing Olympics now years behind us. That hasn’t stopped him from swimming of course, and NBC is betting Phelps still has the drawing power than attracted viewers to his races in 2004 and 2008.

This weekend the broadcaster will present taped coverage from the Pan Pacific Championships on Saturday from 2-4 PM and Sunday from 3-4 PM. The Olympics commentary team of Ted Robinson and Rowdy Gaines will be on hand to call the event, which will be held in Irvine, California.

NBC will also televise taped coverage of Diamond League Track & Field Sunday, leading up to its swimming coverage.

Will viewers tune into either one? Probably not, but in these tough times, a little bit of positive nostalgia from 2008 couldn’t hurt.

More NBC/Michael Phelps nostalgia is after the jump.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!