FTVLive reports Kathie Lee Gifford is joining the Today show. "Several high ranking NBC insiders tell FTVLive that the Peacock is about to name Kathie Lee Gifford as a new host of the Today Show," reports the blog.

Gifford is apparently being tapped to anchor the fourth hour.

A Today show spokeswoman tells TVNewser, "We think Kathie Lee Gifford is a tremendous talent, but we have nothing to announce."

An insider adds, it's not a done deal and that "it could go either way."