NBC/NYT Team Up For 2008

NBC News and The New York Times are teaming up to cover the 2008 Presidential Election. As part of the collaboration, NBC News will "have first access to breaking news" reported by the Times, and vice versa. In a release, NBC says the deal is "drawing on both news organizations' strengths in political journalism."

"This collaboration gives our organizations the ability to cover all the bases, with a powerhouse combination of top-quality journalism and top-flight technology delivering the story to viewers and readers wherever, and whenever, they want it," said Mark Lukasiewicz, vice president of Digital Media for NBC News.

Click continued to read the release...


NBC NEWS/MSNBC.COM AND THE NEW YORK TIMES/NYTIMES.COM ANNOUNCE
COLLABORATION ON POLITICAL COVERAGE AND NATIONAL POLITICAL CONTENT FOR
THE 2008 CAMPAIGN

NEW YORK - July 30, 2007 - The New York Times and NBC News/msnbc.com
announced today that they will collaborate on coverage of the 2008
presidential election, drawing on both news organizations' strengths in political journalism. Effective today, the two entities will work
together to showcase each other's journalism on their web sites, in
video and in print, and to broaden and deepen their coverage of the
campaign for viewers and readers.

As part of this collaboration:

--Msnbc.com will publish premium national political content from
NYTimes.com on its award-winning website that reaches 28 million monthly unique users. (Source: Nielsen//NetRatings).

--The New York Times will have access to NBC News' premium political
video content for streaming and publishing on NYTimes.com.

--NBC News will have first access to breaking news and enterprise
reporting from New York Times journalists on the campaign trail for all its on-air and online platforms.

--The New York Times will have first access to breaking news from NBC
News journalists on the campaign trail for its various platforms.

The organizations will explore ways to work together on day-to-day
political coverage and at major political events. They will also look
for opportunities for joint enterprise reporting on the candidates and
major issues and developments in the campaign. The collaboration will
be in addition to, and will not replace, the news organizations'
existing relationships with other content partners.

"The 2008 campaign is already the biggest political story of our
lifetimes, and getting bigger and more complex with every passing day," said Mark Lukasiewicz, vice president of Digital Media for NBC News. "This collaboration gives our organizations the ability to cover all the bases, with a powerhouse combination of top-quality journalism and top-flight technology delivering the story to viewers and readers wherever, and whenever, they want it."

"Collectively, The New York Times, NBC and msnbc.com can deliver the
most comprehensive and innovative multimedia reporting on the 2008
election in media," said Vivian Schiller, senior vice president and
general manager of NYTimes.com. "Our combined reach across platforms
exceeds 45 million."

"Adding the New York Times to the reach and expertise of msnbc.com and
NBC News gives us an unparalleled ability to cover politics in the most meaningful way on every platform," said Jennifer Sizemore, Editor in Chief of msnbc.com. "Working together, we're positioned to deliver the most complete political coverage available."

About NBC News Politics.msnbc.com, powered by NBC News/MSNBC Cable and National Journal, has quickly become the web's premiere destination for political news, analysis and video. The site features comprehensive insight on the political landscape with original reporting, news, commentary, live blog updates, on-the-scene observations and web-exclusive analysis from leading sources, including The New York Times.

About The New York Times The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, NBC/NYT Team Up For 2008, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on TVNewser >

And Now the News...About TV News
TVNewser in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

PRNewser

TVNewser

MediaJobsDaily

AgencySpy

GalleyCat

FishbowlNY

FishbowlDC

FishbowlLA

UnBeige

MobileContentToday

TVNewser Staff
Managing Editor:
Chris Ariens

Editor:
Kevin Allocca

Contributors:
Gail Shister
Alissa Krinsky


Email

Twitter

About
Anonymous Tips

  TVNewser twitter feed loading...

View twitter directly

Follow TVNewser on Twitter



Internsmall9-17.jpgIntern at TVNewser

Archives

November 2009

October 2009

September 2009

August 2009

more...


Links

Broadcasting & Cable

BuzzMachine

FTVLive

Inside Cable News

The Live Feed

Media Decoder

NewsBlues

NewscastStudio

Newslab

Romenesko

TV Barn

TV by the Numbers

TVNewsCheck

TVSpy Watercooler

TVWeek

Variety

Z on TV

Topics

ABC

Al Jazeera

BBC

Bloomberg

CBS

CNBC

CNN

FNC

Fox Biz

HDNet

HLN

MSNBC

NBC

truTV


Awards & Accolades

Cable News Wars

Couric Watch

Exclusives That Aren't

Events

Funny

Generalities

Evening News Ratings

Morning Cable Ratings

Morning Media Menu

Morning Show Ratings

Morning Show Wars

Network Newsing

Now & Then

Ratings

Revolving Door

Site Announcements

State of the News Media

Studies & Research

Sunday Shows

The Ticker

Top Stories

WebNewser

Year in Review


09/11/06

2008 Conventions

A Year Of Katrina

Bird Flu

Court Cases

Hurricane

Iraq

NAB-RTNDA

Obits

Olympics

Politics

The Pope

Questions

Supreme Court

Job Listings

Featured Listings

HR Generalist
WNYC Radio
New York, NY

Account Executive - Denver
The Bump
Denver, CO

Account Executive / Assistant Account Executive
Broadcast Public Relations
New York, NY

Online Account Manager
Clear Channel Digital
Burbank, CA

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers