TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

NBC’s Leno Memo to Affiliates


Last week when Jay Leno announced he was heading to prime time, he talked about how NBC had done research on behalf of the idea. TVNewser has obtained some of that research. It was sent to NBC affiliates to, as one NBC exec puts it, “arm your staffs with over the next nine months and beyond.”

The series of talking points explains how this move is the reinvention of prime time; how Leno is more “DVR-proof than scripted at 10pm ET;” and how the move does not “reduce NBC’s commitment to scripted programs.”

What it does not point out is how Leno would benefit the late local newscasts. Some NBC affiliate managers, including Belo EVP Peter Diaz spoke with Broadcasting & Cable’s Michael Malone after an affiliates meeting last week. “My [immediate] reaction is that no one’s saying Leno will be a great program-everyone’s saying how much expense NBC has saved. We have a wait-and-see attitude, but I’m certainly concerned about late news.” Belo owns four NBC affiliates.

Related: Leno’s Move Hints at Future of Prime-Time TV

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!