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Through Saturday night, CBS Sports’ and Turner Sports’ exclusive coverage of the 2011 NCAA Men’s Basketball Championship has earned a 5.9 rating/14 share in metered markets, up 18 percent from a 5.0 rating/12 share from 2010.
Last night’s combined coverage delivered an overnight household rating of 6.7 rating/15 share, up 12 percent from a 6.0 rating/14 share for CBS Sports’ 2010 coverage.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Chris Ariens
Alex Weprin
Merrill Knox
Gail Shister
Alissa Krinsky
Nadine Cheung
Editor, The Job Post
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