Networks Cover DTV Transition Delay

Congress voted to delay the digital TV transition yesterday, from February 17 to June 12. “[President] Obama supports the delay, sharing concerns that 20 million mostly poor, elderly and rural households were not ready for the congressionally mandated switch,” said the Reuters story (also: FBNY’s Glynnis MacNicol). The broadcast morning shows touched on the decision today in brief news segments, and it was part of reports on ABC and NBC during the evening newscasts last night.





• The National Associated of Broadcasters supports the delay as well, offering new spots and resources that promote the June 12 deadline.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.