New CBS News Prez: “Heyward’s Job Has Clearly Been In Jeopardy For Months”

Broadcasting & Cable: Andrew “Heyward’s job has clearly been in jeopardy for months. CBS News was rocked by the 60 Minutes Wednesday Memogate scandal that spurred the purge of key news executives and shoved Dan Rather out of the anchor chair. But long before that, CBS’s cornerstone evening newscast had been in a ratings slump, unable to get traction against the competition. Moonves has been talking for months about completely overhauling the network’s approach to news, never a good sign for the guy who’s been in charge of the division.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.