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New Face On CBS’ NFL Halftime Show: Katie Couric

Katie Couric showed up on the CBS’ halftime show set tonight, but it wasn’t to discuss the Baltimore Ravens’ lack of offense. James Brown introduced Couric (“a friend”) as she presented a short package about President-elect Barack Obama‘s day today. “It’s great to be here, hey J.B.,” said Couric. She also previewed CBS’ Tuesday plans, including the 9pm special, “Change and Challenge”:

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> Update: Said a network insider, “Makes it easy when the president of the sports division (Sean McManus) is also president of the news division.”

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.