New Nightline: Tuesday Night Ratings

On Tuesday, the new Nightline aired for the first time in its regular 11:35pm time slot. The broadcast delivered a 3.8/9 “weighted metered market household average” according to overnight ratings provided by ABC News. The #’s are “up +15% from the 11/28/05 broadcast (first night of new
format), up +12% vs. Nov ’05 to date, and up +6% from Nov ’04.” The program ranked #1 in four markets: Atlanta, Houston, Charlotte, and Birmingham. It ranked #2 in 18 markets, including NY and LA.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.