NFL Lead-in & Star Player Put 60 in Top 10

The Patriots – Steelers game on Sunday (and Bob Simon‘s profile of San Diego Chargers running back LaDainian Tomlinson) helped propel 60 Minutes into the Top 10 programs for the week. In fact, it was the third most-watched program in all of prime time last week and the number one show Sunday night.

The news magazine scored 16.5 million viewers and a 10.6 rating / 17 share in households.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.