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'NFL on CBS' Doubleheader Becomes Highest-Rated NFL Broadcast in 2010 Season

It was a great day for football on TV yesterday, as the “NFL on CBS” doubleheader delivered an 18.5 rating/32 share according to Nielsen overnights. That would make it the highest-rated broadcast of any NFL game during the 2010 season so far.

The performance by CBS even out-rated NBC’s “Sunday Night Football,” which aired in primetime and tied a ratings record of its own.

CBS aired a number of games during the doubleheader, depending on the market. Among them: the New England Patriots-Chicago Bears, the New York Jets-Miami Dolphins, Kansas City Chiefs-San Diego Chargers and Arizona Cardinals-Denver Broncos.

More information, after the jump.


National Doubleheader Window Scores a Season-High Rating/Share of 18.5/32
in Metered Markets for Week 14

THE NFL ON CBS’s Week 14 scores record marks with an average household rating/share in the metered markets of 18.5/32 up 12% for the Network’s national broadcast window on Sunday, Dec. 12. This is the highest-rated regular-season NFL game on any network in the 2010 season.

Highlighted by the New England-Chicago, Miami-New York Jets, Kansas City-San Diego and Denver-Arizona games, the national window of the Network’s doubleheader was THE NFL ON CBS’s highest-rated game(s) in the metered markets since the battle of the undefeated Patriots and Colts (22.5/39; 11/04/07).

Through 14 weeks of the 2010 NFL season, THE NFL ON CBS has an average household rating/share in the metered markets of 12.9/26, up 9% from last year’s 11.8/24. The Network’s NFL pre-game show, THE NFL TODAY, has a rating/share of 2.9/7, up 7% compared to last year’s 2.7/7 after 14 weeks.

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