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Nielsen To Count Online Viewing Towards Ratings

After a years-long process, Nielsen will finally start counting views on stuff other than the traditional cable box and over the air towards its ratings system.

The new system will count people that stream TV shows to TV sets through devices like the Xbox, and may also grow to include viewing on the iPad or other devices.

The New York Times has more:

The new definition “will include those households who are receiving broadband Internet and putting it onto a television set,” said Pat McDonough, the senior vice president for insights and analysis at Nielsen. Currently a “television set” is the flat-screen kind, but in the future a tablet computer like an iPad could also be considered a TV set.

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