Nightline Ratings: Stable In 25-54 Demo

In an e-mail to TVNewser this afternoon, an ABC spokesperson added an addendum to this post about Nightline’s ratings:

“What Media Life doesn’t seem to realize and therefore doesn’t report is that the primary selling demographic for Nightline (and all news programming for that matter) is Adults 25-54. If they had bothered to report a complete story, they would have seen that since Ted Koppel’s departure at the end of November, Nightline has maintained and continues to average the 1.4 A25-54 rating.

Furthermore, since Koppel’s departure, the show has also held onto 99% of total viewers.” In the 25-54 demo:

9/19 (start of season) to 11/27: 1.4

11/28 to 1/13: 1.4

> Update: 6:41pm: More total viewer data, this time from today’s WSJ: “At Nightline…the average total audience dropped 9% to 3.5 million viewers for the period from Sept. 19 to Jan. 16, compared with the year-earlier period, according to Nielsen. The show’s ad revenue, for a two-month period starting in September, fell 12% over the year earlier, according to TNS Media Intelligence.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.