TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

‘Nightline’ Up 35% Year-over-Year

For the ninth consecutive week ABC’s “Nightline” beat NBC’s “The Tonight Show with Conan O’Brien” in Total Viewers. It’s the first time in 14 years “Nightline” has topped “Tonight” nine weeks in a row in Total Viewers. Conan, in repeats last week, had the lowest Total Viewer average since at least the 1991/1992 season, as far back as Nielsen records are kept.

In Total Viewers, “Nightline” is up 35% year-over-year — quite an accomplishment considering coverage of the presidential election this time last year. (However, last summer’s Beijing Olympics sent viewers to NBC, even in late night.) Among A25-54 viewers “Nightline” is up 22% year-over-year.

Show Network A25-54 Total Viewers
Late Show CBS 1.37M 3.41M
Nightline ABC 1.34M 3.36M
Tonight Show NBC 1.38M 2.47M

Earlier: Nightline’s new promotional campaign

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.