Nike has re-signed Eagles quarterback Michael Vick to a sponsorship deal, four years after dropping him for his involvement in a dog-fighting ring that landed him in federal prison, Darren Rovell of CNBC reports.
“Michael acknowledges his past mistakes,” said Nike spokesman Derek Kent. “We do not condone those actions, but we support the positive changes he has made to better himself off the field.” Vick’s longtime agent Joel Segal told Rovell that “Michael is excited to have a long-term and strong relationship with Nike.”
Rovell writes, “It is believed to be the first time in the history of sports marketing that a brand that dumped an athlete came back to re-sign him.”
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