TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

No Endorsement Here, Says CNBC

CNBC_MCD_7.23.jpgThis morning during Squawk Box, anchors Joe Kernen and Michelle Caruso Cabrera were talking about McDonald’s second quarter earnings. Kernen mentioned how the company went through several CEO and how its stock has gone from a low of around $15 in 2003, to $60 today. But after yesterday’s Home Depot demo, orange aprons and all, Caruso Cabrera wanted us to know the discussion was not an endorsement of McDonald’s.

Caruso Cabrera: The dollar menu…
Kernen: And they’ve done a lot with the healthy stuff, you know…
Caruso Cabrera: It’s the — who goes to McDonald’s for the healthy food?
Kernen: I don’t know. I was there yesterday and I didn’t…I got some fries.
Caruso Cabrera: I ate there yesterday. I got a quarter pounder, no cheese. It’s 400 calories.
Kernen: Alright. Let’s check the markets.
Caruso Cabrera: That was not a product endorsement. No TVNewser. None of that, okay?
Kernen: Oh yeah, oh yeah. That was a brilliant move.

More: Click continued to see the clip…


Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!