TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Nov. Sweeps: ‘Today’ Third Hour Tops Regis for First Time Since 2000

todayII_12-18.jpgFor November sweeps 2009, the third hour of NBC’s “Today” show drew more viewers than the syndicated “Regis & Kelly” for the first time since the year 2000, which was before Kelly Ripa became the show’s co-host.

The “Today” third hour averaged 3.51 million total viewers compared to the 3.42 million averaged by “Regis & Kelly,” which was its lowest ever average for November sweeps. “Today” averaged its highest total viewer November sweeps number since 2006.

“Today” was also up in A25-54, its first November sweeps victory in that demo since 2002.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!