Numbers To Put ‘Today’ In Perspective

Despite the recent reports of trouble at Today, “NBC is still top-dog from 7 a.m. to 10 a.m. in households, adults 18-49 and adults 25-54,” according to an analysis of Nielsen data by ad firm Magna Global, Broadcasting & Cable’s Alison Romano reports that “compared to the same period a year ago, Today is off just a tenth of a rating point to a 4.4 rating/16 share in households and a 2.2/15 in 25 to 54s.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.