Numbers To Put ‘Today’ In Perspective

Despite the recent reports of trouble at Today, “NBC is still top-dog from 7 a.m. to 10 a.m. in households, adults 18-49 and adults 25-54,” according to an analysis of Nielsen data by ad firm Magna Global, Broadcasting & Cable’s Alison Romano reports that “compared to the same period a year ago, Today is off just a tenth of a rating point to a 4.4 rating/16 share in households and a 2.2/15 in 25 to 54s.”

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