Obama Scores for Leno

President Barack Obama‘s stint on the Tonight Show last night helped give Jay Leno his fourth most-watched show in his 16 years as host.

The show averaged an 11.2 metered-market household rating at 11:35pm, according to Nielsen. It trailed Leno’s debut and the shows that aired after the finales of “Cheers” and “Seinfeld” in the 1990s.

Other write ups:

NYTimes: Seeking Everyman, Obama Does Leno

PRNewser: Obama’s Very Special Gaffe on Leno

AP: ‘Tonight’ is Friendly Turf for Obama

WashingtonPost: From Leno to Lettuce, Distractions Abound

FoxNews.com: Did He Strike the Right Tone?

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.