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Oscars Broadcast Up From Last Year

According to Nielsen metered market data, the Oscar telecast averaged a 25.5 household rating and 38 share from 8:30 to 11:24 p.m. last night. That’s up a point over last year, when the show averaged a 24.5/37.

ABC’s Red Carpet special hosted by “Good Morning America’s” Robin Roberts (who didn’t get any ashes poured on her) topped the competition, including “60 Minutes” which counter-programmed with a special “Going to Extremes,” three recent stories about extreme sports.

At 7pm, “Oscars Red Carpet Live” earned a 5.5 rating vs. a 1.3 for “60 Minutes” and a 1.1 for “Dateline NBC.” ABC’s audience grew at 8pm with the final half hour of the Red Carpet special earning an 8.1 rating.

More detailed Nielsen numbers will come in later today.

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