Paula Zahn’s Strong Debut on Discovery I.D.

B&C has the numbers for the debut of the true crime documentary series “On the Case with Paula Zahn” which premiered on the Discovery ID channel Sunday night.

Zahn, who’s anchored programs on CBS, FNC and CNN, drew 465,000 Total Viewers in the 10pmET timeslot making it the most-watched premiere for the channel which was rebranded from the Discovery Times channel in 2008.

Here’s how that compares to the programs on the four news channels: FNC delivered 941K for Geraldo; CNN drew 472K for CNN Newsroom; MSNBC had 383K and HLN brought in 205K at 10pmET.

• Related: The TVNewser interview with Paula Zahn. “When I’m not interviewing convicted killers in maximum security prisons, I’m hanging out with some of the greatest musicians in the world.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.