TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Pepsi Gets Back in the Super Bowl Game

Oh good, it’s time to talk about Super Bowl advertisements again.

The USA Today reports that Pepsi will jump back into the ring, promoting Pepsi Max – which is struggling against Coke Zero – with three ads. Last year, the brand chose to go the online route and avoiding splurging on the most-watched game in television history. Mistake.

The brand will offer a reward for consumer-created ads that (synergy alert!) finish high in USA Today‘s Super Bowl Ad Meter. Last year, Snicker’s Betty White ad finished first, followed by the Doritos’ human collar spot.

Fox has sold more than 90 percent of its available slots for the February game, much better than last year when multiple brands opted out due to economic reasons and the network was forced to hold a last-minute sale for its remain inventory.

(H/T Fang’s Bites.)

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!