The USA Today reports that Pepsi will jump back into the ring, promoting Pepsi Max – which is struggling against Coke Zero – with three ads. Last year, the brand chose to go the online route and avoiding splurging on the most-watched game in television history. Mistake.
The brand will offer a reward for consumer-created ads that (synergy alert!) finish high in USA Today‘s Super Bowl Ad Meter. Last year, Snicker’s Betty White ad finished first, followed by the Doritos’ human collar spot.
Fox has sold more than 90 percent of its available slots for the February game, much better than last year when multiple brands opted out due to economic reasons and the network was forced to hold a last-minute sale for its remain inventory.
(H/T Fang’s Bites.)