Phil Griffin: MSNBC Does Not “Have Quite the Passionate Support That Fox Does”

MSNBC president Phil Griffin talks with the Chicago Tribune‘s Phil Rosenthal:

• On Fox News Chairman and CEO Roger Ailes: “He’s changed media. Everybody does news differently because Roger’s changed the world…Roger early on figured it out and was brilliant.”

• On CNN: “I don’t go along with this idea that CNN has, that somehow they are doing the Lord’s work and we are simply regurgitating what people think.”

• On whether MSNBC could “put on a hard-right show? No. It wouldn’t fit…I want flow.”

• He calls FNC “a big force. You have to be aware of what they’re saying…That’s our goal…I don’t think we have quite the passionate support that Fox does. Some shows do, but as a network we don’t. Our prime time is getting there. But that’s what we want to get.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.