TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

Pony Excess Is ESPN's Most-Watched Documentary

ESPN’s 3o for 30 went out on top Saturday night.

Thaddeus D. Matula‘s Pony Excess, on the SMU football program, earned a 1.8 rating (1,843,000 million homes, 2.517,000 viewers) according to Nielsen. It’s ESPN’s most-watched documentary of all-time.

Thanks to the Hesiman Trophy presentation lead-in, Pony Excess edged out The U (1,801,000 homes, 2.368,000 viewers) and The Best That Never Was (1,760,000 homes, 2,229,000 viewers).

Overall, the 30 for 30 series averaged a 1.0 rating (958,000 homes, 1,193,000 viewers).

“Storytelling is at the heart of what ESPN does – whether on TV, online, radio or in print – in our features, game summaries, event productions or, of course, documentaries,” said John Skipper, executive vice president, content, ESPN. “The positive feedback from media and fans shows there is an audience for long-form, high-quality storytelling, and it belongs on ESPN.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.