TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Poor Glenn Beck

beckjune28.jpgPoor Glenn Beck. While Glenn Beck is on the road having a mid-life crisis, the radio-turned-Headline News host’s ratings are sinking.

In the Q2 ranker, Beck doesn’t show up until the second page — below every other CNBC program. He has averaged 78,000 demo viewers since day one, and 165,000 total viewers.

> Update: A spokesperson says the HLN 7pm timeslot is up 21 percent in total viewers and up 39 percent in the 25-54 demo for Q2…

When he premiered in May, he averaged 81,000 demo and 167,000 total viewers. In June, he sagged a bit, averaging 76,000 demo and 163,000 total viewers.

Now his show airs several times a night — at 7, 9, and midnight — so Headline News will point out that he actually gets three times as many viewers. But let’s look at his individual time slots. At 7pm, Beck averaged 79,000 demo viewers in June. Showbiz Tonight averaged just a few thousand less last June. And he’s actually down 19 percent among total viewers for the hour.

At 9pm, Beck is losing viewers for Headline News. In June 2005, Prime News Tonight averaged 110,000 demo and 317,000 total viewers. In June 2006, Beck averaged 82,000 demo and 196,000 total viewers — declines of 25 and 38 percent respectively. Maybe Beck’s premiere poll, “When Will the TV Show Get Cancelled,” wasn’t a joke…

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!