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Professional Bull Riders Taps Dockery Clark as CMO

Dockery Clark has herself a new ride. The former senior brand director of sports and entertainment marketing for Miller Brewing Company and MillerCoors will join Professional Bull Riders as chief management officer.

In her previous position, Clark worked to secure sponsorships with National Football League, NASCAR, Team Penske (#2 Miller Lite Dodge), the World Series of Poker, New York Fashion Week, the Ultimate Fighting Championships, and others. (Really, Miller sponsors New York Fashion Week?)

“The PBR is a compelling sports brand with highly-skilled and highly-marketable athletes,” she said in a statement. “I’m passionate about what the PBR stands for and excited to promote the brand globally and help us win in a very competitive marketplace.”

Clark has one built-in advantage: PBR already has a sweet logo.

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