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Q2 ’06: CNBC Up, But Some Still Scratching

CNBC’s Business Day programming enjoyed across the board ratings growth in the second quarter of 2006, as this year-over-year chart demonstrates. Every program from 7am to 7pm is up in the valuable 25-54 demographic that CNBC execs care about. (On The Money is doing well too, but I kept it off the chart since it wasn’t on the air a year ago.)

But even with the growth, many of the channel’s programs are still scratching. 43 percent of CNBC’s shows scratched in the demo in the second quarter, as denoted by this PDF. Among the demo scratchers: Squawk Box between 6 and 9am, the WSJ Report, High Net Worth, and Conversations with Michael Eisner.














 Q2 2005Q2 2006
Program 25-54P2+ 25-54P2+
Squawk 7am267034111
Squawk 7:30am348143139
Squawk 8am2810851160
Squawk 8:30am3312445174
Squawk 9am3514351207
Squawk 9:30am4716868264
Morning Call4117383292
Power Lunch3618683207
Street Signs4320275263
Closing Bell3921165295
Kudlow3416868249
Mad Money4614480181

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