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Rachel Maddow Show Gets New Sponsor… and Technology

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If you were watching MSNBC’s “The Rachel Maddow Show” last night you may have seen an interesting use of technology during the Ezra Klein segment. Klein’s lower third read, “Live via Cisco TelePresence.”

BeetTV’s Andy Plesser interviewed Charles Stucki, VP & GM of the Cisco’s TelePresence unit.

Cisco display ads and pre-rolls dominate the show’s site. We assume that the use of the conference device is part of the sponsorship arrangement.

TVNewser checked with MSNBC and it is part of the deal — financial details of which were not revealed. “It’s an innovative sponsorship agreement that affords our audience a unique viewing experience,” spokesperson Alana Russo tells TVNewser.

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