TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Rachel Maddow Show Gets New Sponsor… and Technology

ciscosegment_3-26.jpg

If you were watching MSNBC’s “The Rachel Maddow Show” last night you may have seen an interesting use of technology during the Ezra Klein segment. Klein’s lower third read, “Live via Cisco TelePresence.”

BeetTV’s Andy Plesser interviewed Charles Stucki, VP & GM of the Cisco’s TelePresence unit.

Cisco display ads and pre-rolls dominate the show’s site. We assume that the use of the conference device is part of the sponsorship arrangement.

TVNewser checked with MSNBC and it is part of the deal — financial details of which were not revealed. “It’s an innovative sponsorship agreement that affords our audience a unique viewing experience,” spokesperson Alana Russo tells TVNewser.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!