TVSpy LostRemote FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Ratings For Scarborough’s Tabloid Turn

On Thursday, I posted some criticism MSNBC’s Scarborough Country for drifting into tabloid fare. But perhaps we shouldn’t judge a show until the ratings come out. Rita Cosby subbed for Joe Scarborough (in her old 9pm time slot) last week, and Country was #1 in the demo Thursday night.

MSNBC peaked from 9:30 to 9:45pm, when Cosby talked to the guys from American Chopper. The second highest rated quarter hour came from 9:45 to 10pm, when Cosby covered a shark attack and some Tori Spelling gossip.

Also, among live programming, the show was #2 on Wednesday, right behind Countdown. (Monday and Tuesday’s numbers were considerably lower.)

The week of July 17 was also notable. A tipster said Scarborough Country “was #2 among MSNBC live shows last week in the key 25-54 demo.” He added: The fact is, the stories Joe’s recently been doing are helping the numbers…”

> Tonight: Tucker Carlson guest-hosts at 9pm…

Mediabistro Event

Early Bird Rates End Wednesday, May 22

Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in ourĀ Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.