Ratings Race: “Certainly Is Not Balanced”

The New York Times takes stock of the “Fox factor,” and says Jonathan Klein’s efforts to close the ratings gap between CNN and FNC have not succeeded yet. “Anderson Cooper 360 failed to make any significant gains on The Fox Report with Shepard Smith, while Paula Zahn Now, competing with The O’Reilly Factor on one side and Countdown with Keith Olbermann on MSNBC, lost 22 percent of its viewers. Even Larry King’s program lost 25 percent of its viewers. The ratings race may be fair, but it certainly is not balanced.” Here’s the graphic…

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.