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Wednesday, Dec 28
2005: Raw Numbers: Hourly Data, 2005 vs. 2004, For 3pm to Midnight
For the first time ever on TVNewser, hourly year-to-year comparisons for nine key hours of cable news. This took an hour to format, so you better enjoy it:  3 to 4pm:25-54 demographic:| | 2005 | 2004 | % difference | | FNC | 310,000 | 285,000 | +9% | | CNN | 152,000 | 116,000 | +31% | | MSNBC | 75,000 | 58,000 | +29% | | HLN | 71,000 | 67,000 | +6% | | CNBC | 45,000 | 80,000 | -44% |
Total viewers:| | 2005 | 2004 | % difference | | FNC | 1,066,000 | 937,000 | +14% | | CNN | 528,000 | 472,000 | +12% | | MSNBC | 211,000 | 199,000 | +6% | | HLN | 227,000 | 206,000 | +10% | | CNBC | 243,000 | 234,000 | +4% |
4 to 5pm:25-54 demographic:| | 2005 | 2004 | % difference | | FNC | 263,000 | 272,000 | -3% | | CNN | 152,000 | 126,000 | +21% | | MSNBC | 71,000 | 56,000 | +27% | | HLN | 73,000 | 68,000 | +7% | | CNBC | 42,000 | 64,000 | -34% |
Total viewers:| | 2005 | 2004 | % difference | | FNC | 952,000 | 877,000 | +9% | | CNN | 576,000 | 517,000 | +11% | | MSNBC | 201,000 | 195,000 | +3% | | HLN | 236,000 | 223,000 | +6% | | CNBC | 238,000 | 217,000 | +10% |
5 to 6pm:25-54 demographic:| | 2005 | 2004 | % difference | | FNC | 273,000 | 324,000 | -16% | | CNN | 174,000 | 157,000 | +11% | | MSNBC | 80,000 | 63,000 | +27% | | HLN | 73,000 | 69,000 | +6% | | CNBC | 41,000 | 50,000 | -18% |
Total viewers:| | 2005 | 2004 | % difference | | FNC | 1,086,000 | 1,030,000 | +5% | | CNN | 649,000 | 624,000 | +4% | | MSNBC | 227,000 | 193,000 | +18% | | HLN | 209,000 | 210,000 | 0% | | CNBC | 200,000 | 169,000 | +18% | |
6 to 7pm:25-54 demographic:| | 2005 | 2004 | % difference | | FNC | 344,000 | 429,000 | -20% | | CNN | 188,000 | 156,000 | +21% | | MSNBC | 114,000 | 103,000 | +11% | | HLN | 68,000 | 66,000 | +3% | | CNBC | 50,000 | 39,000 | +28% |
Total viewers:| | 2005 | 2004 | % difference | | FNC | 1,413,000 | 1,383,000 | +2% | | CNN | 636,000 | 546,000 | +16% | | MSNBC | 283,000 | 242,000 | +17% | | HLN | 168,000 | 164,000 | +2% | | CNBC | 176,000 | 98,000 | +80% |
7 to 8pm:25-54 demographic:| | 2005 | 2004 | % difference | | FNC | 415,000 | 502,000 | -17% | | CNN | 227,000 | 168,000 | +35% | | MSNBC | 126,000 | 135,000 | -7% | | HLN | 64,000 | 71,000 | -10% | | CNBC | 57,000 | 39,000 | +46% |
Total viewers:| | 2005 | 2004 | % difference | | FNC | 1,519,000 | 1,513,000 | 0% | | CNN | 694,000 | 510,000 | +36% | | MSNBC | 395,000 | 489,000 | -19% | | HLN | 148,000 | 192,000 | -19% | | CNBC | 110,000 | 92,000 | +20% |
8 to 9pm:25-54 demographic:| | 2005 | 2004 | % difference | | FNC | 564,000 | 690,000 | -18% | | CNN | 254,000 | 178,000 | +43% | | MSNBC | 142,000 | 127,000 | +12% | | HLN | 189,000 | 80,000 | +136% | | CNBC | 90,000 | 80,000 | +13% |
Total viewers:| | 2005 | 2004 | % difference | | FNC | 2,490,000 | 2,415,000 | +3% | | CNN | 781,000 | 604,000 | +29% | | MSNBC | 374,000 | 388,000 | -4% | | HLN | 607,000 | 212,000 | +186 | | CNBC | 167,000 | 172,000 | -3% |
9 to 10pm:25-54 demographic:| | 2005 | 2004 | % difference | | FNC | 510,000 | 579,000 | -12% | | CNN | 349,000 | 301,000 | +16% | | MSNBC | 142,000 | 116,000 | +22% | | HLN | 123,000 | 86,000 | +43% | | CNBC | 52,000 | 83,000 | -37% |
Total viewers:| | 2005 | 2004 | % difference | | FNC | 1,885,000 | 1,777,000 | +6% | | CNN | 1,236,000 | 1,265,000 | -2% | | MSNBC | 353,000 | 327,000 | +8% | | HLN | 335,000 | 229,000 | +46% | | CNBC | 101,000 | 188,000 | -46% |
10 to 11pm:25-54 demographic:| | 2005 | 2004 | % difference | | FNC | 504,000 | 461,000 | +9% | | CNN | 290,000 | 231,000 | +26% | | MSNBC | 142,000 | 148,000 | -4% | | HLN | 171,000 | 81,000 | +109% | | CNBC | 64,000 | 66,000 | -3% |
Total viewers:| | 2005 | 2004 | % difference | | FNC | 1,748,000 | 1,373,000 | +27% | | CNN | 814,000 | 730,000 | +12% | | MSNBC | 371,000 | 396,000 | -6% | | HLN | 388,000 | 186,000 | +109% | | CNBC | 111,000 | 133,000 | -17% |
11pm to 12am:25-54 demographic:| | 2005 | 2004 | % difference | | FNC | 360,000 | 414,000 | -13% | | CNN | 201,000 | 149,000 | +35% | | MSNBC | 101,000 | 136,000 | -26% | | HLN | 100,000 | 72,000 | +39% | | CNBC | 86,000 | 73,000 | +18% |
Total viewers:| | 2005 | 2004 | % difference | | FNC | 1,101,000 | 1,009,000 | +9% | | CNN | 504,000 | 384,000 | +31% | | MSNBC | 234,000 | 326,000 | -28% | | HLN | 186,000 | 150,000 | +24 | | CNBC | 143,000 | 132,000 | +8% |
(Data courtesy CNN)
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