TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Red Sox Expand Into Spanish-Language Social Media

The Boston Red Sox yesterday became the seventh Major League Baseball team to create both Spanish Twitter and Facebook accounts, an effort to reach Spanish-speaking fans who follow a team that fields 11 Spanish-speaking players. The Sox also created a web page, RedSox.com/beisbol, that includes translations of stories from MLB.com, video interviews with players, segments from “El Reporte De Los Red Sox,” the team’s official weekly Spanish-language television show, and cultural events, the Boston Herald reports.

“Taking this communication online was the next logical step” to reach Spanish-speaking fans, said Susan Goodenow, Red Sox senior vice president of public affairs and marketing.

As of this morning, the new Twitter account – @RedSoxBeisbol – had 633 followers, and the Facebook page had 168 “likes.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!