The Boston Red Sox yesterday became the seventh Major League Baseball team to create both Spanish Twitter and Facebook accounts, an effort to reach Spanish-speaking fans who follow a team that fields 11 Spanish-speaking players. The Sox also created a web page, RedSox.com/beisbol, that includes translations of stories from MLB.com, video interviews with players, segments from “El Reporte De Los Red Sox,” the team’s official weekly Spanish-language television show, and cultural events, the Boston Herald reports.
“Taking this communication online was the next logical step” to reach Spanish-speaking fans, said Susan Goodenow, Red Sox senior vice president of public affairs and marketing.
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