Redskins-Cowboys Highest "SNF" Overnight Ever

Last night’s Washington Redskins-Dallas Cowboys earned a 16.6 overnight rating and a 26 share, the highest rating for NBC’s “Sunday Night Football” since returning to the network in 2006.

The game surpassed the opening of Cowboys Stadium last year (16.5/27) and Philadelphia-New England in 2007 (15.6/24), when the Patriots went 16-0 in the regular season.

If you combine the ratings from last Thursday’s NFL Kickoff game, the two-game overnight average of 17.1/27 is the highest since the NFL started the Thursday/Sunday opening week format.

Ratings were also up 26 percent (13.6/23) over last year’s Sunday night season opener between Chicago and Green Bay.

Dating back to 1997, the only primetime NFL broadcast to have a higher overnight rating than Redskins-Cowboys was last Thursday’s Saints-Vikings game, which drew a 17.7/28.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.