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Remembering Peter: What Peter Would Do

What would Peter do? Tom Nagorski pointed to his blue wristband, then answered the question several times in his reflection.

“Peter was in many ways a conductor,” Nagorski said. He praised the anchor’s journalistic traits: “His stamina. His tenacity. His encyclopedic knowledge of both the story and the history. His unquenchable desire to know more.”

Nagorski’s daughter had sent a get-well card to Peter in April. Nagorski asked “what would Peter do?,” and answered: “He would always find the time to write a note like this.” Then he pulled it out of his pocket and took a deep breath.

“That was a wonderful, wonderful letter,” Peter wrote. Nagorski pauses.

“The colors really cheered me up.” He chokes up.

“Whenever an adult is sick, there is nothing better than a person’s kindness to make them feel better.” Tears.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.